ABOUT

Edmond Looi is a renowned sneaker customizer and designer from Malaysia, celebrated for his innovative approach to footwear design and his deep roots in streetwear culture. With a background in architecture, Looi transitioned into the world of sneakers in 2016, initially starting with buying & selling sneakers like many others sneaker-head before fully dedicating himself to the art of customization in 2017. His work quickly gained international recognition, attracting collaborations with high-profile clients from renowned artist and sport players. Looi’s designs often blend pop culture references and gelling sneakers in unique ways. 

Building on his expertise, in 2025, Edmond Looi launched PLATEAU, a sneaker collection that embodies his design philosophy of blending cultural storytelling with functional elegance. The name "Plateau" reflects Looi’s aspiration to elevate sneaker design to new heights. Taken the core DNA of Fossil Fuel—the textural depth, the narrative of earth and time, the celebration of raw materials—and evolved it into a fully realized, original silhouette. This is the culmination of years of experimentation. It is the fossil, not just imprinted on a shoe, but become the shoe itself. From customizer to creator. This is Plateau, PLAT2 .